The Client Is Always The Client

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Michael Bierut of Pentagram, shares his personal experience as a designer about client relationships.  Bierut tackles this issue with a great deal of honesty and humility and I think there are some very important lessons to be learned about how to become a better design professional and how to help advance design as a service industry.

The advice given in this presentation is usually not taught in design schools and yet, it is just as important as mastering the craft itself.  I used to hate my clients and blame them for whatever wasn’t going well on a project.  But over the years, I’ve come to realize that understanding the client is the most critical key to the success of a project and the business as a whole.

There’s been a lot of talk in recent years about how a design driven approach can push business towards a more human centric way of thinking and thus reach greater success.  This presentation is about how design businesses should do the same by practicing what they preach.

As the old saying goes: “the client isn’t always right, but he’s always the client.”

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