Disrupt: How to Spark Business Transformation with Disruptive Thinking
by Levent Ozler
To compete today, business leaders need a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions to stay ahead of the game.
In his new book, Disrupt: Think the Unthinkable to Spark Transformation in Your Business, leading innovation consultant and frog design Fellow Luke Williams demonstrates exactly how to generate those strategies and deliver those solutions.
Disrupt reflects Williams’ immense experience creating breakthrough solutions at frog design, one of the world’s leading innovation firms.
For the first time, Williams outlines a new method of disruptive thinking – a way of thinking that will help business leaders to produce and implement ideas that alter the trajectory of a business and revive stagnant markets.
Disrupt explores why the most unexpected ideas draw the least competitors-and offer the greatest potential.
The book shows readers how to combine fluid creativity with analytical rigor in a simple five-stage process for successfully disrupting any market.
“Disrupt is about creating meaningful change by thinking about what usually gets ignored, and paying attention to what’s not obvious,” said Williams.
“It is a book for any business leader, from a small start-up to a global corporation, with the desire to look at business-and the world around them-through a fresh lens, one that turns assumptions and conventions upside down.”